I’m a driven and versatile strategist with 15+ years of experience leading teams and companies toward their goals in tech, entertainment, CPG, and cannabis spaces.

I’ve overseen product launches, complex omnichannel campaigns, large-scale festivals, digital experiences, partnership and client relationships, and teams of varying sizes.

AREAS OF EXPERTISE

Revenue Growth, Business Development, and Go-To-Market Strategy 

Product Development, Launch, and Distribution

Project and Team Management

Business Operations and Planning

Forecasting and Analysis of Needs, Trends, and Sales

Customer and Brand Experience

Marketing and Creative Direction

Global Supply Chain Management

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RECENT PROJECTS

Redefined cross-partnership strategy for one of LA’s largest indoor vertically integrated cannabis companies including an A-list actor, a grammy award-winning rapper, and a cultural icon

Scaled and refocused a growing cannabis brand for the blue-collar market

Concepted and created a new music agency that combined technology with cultural experience

Provided leadership, strategic vision, marketing direction, and operations management for an annual music festival with 20,000 attendees

Curated and programmed New England’s longest-running weekly house/techno live music experience [15 years]